Facebook allows targeting on page-created events

Facebook has added an interesting tweak to the event creation process for pages. Now, page admins can create events targeted with certain demographics, so only people within these subsets will see the event. For instance, if a restaurant wants to have a ladies’ night event, they could properly target so only women could see the event page. This capability is only for events created by a Facebook page — not a user.

A Facebook spokesperson commented on this new feature to Inside Facebook:

Pages can now target their events so that only people in the target group are eligible to see a story about the event’s creation in their News Feed.