Facebook allows Promoted Posts geo-targeting, even if original post was not geotargeted
Facebook has begun testing the option to geo-target Promoted Posts, even if the original post to fans was not geo-targeted. The targeting option was discovered by social marketer, Rich Tucker.
This additional geo-targeting feature may be helpful to marketers that have chosen to promote a post, but have not found success with the initial targeted audience. For example, if a marketer has chosen to target a precise area like San Francisco, they can also try to increase their reach by targeting a larger area such as California.
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