Los Angeles International Airport was the most popular airport people checked into between August and November, according to information Facebook released today.
Based on check-ins on Facebook and third-party location services that have integrated with the Facebook Places API, airports in Atlanta, Chicago, San Francisco and Dallas round out the Top 5. Twenty of Facebook’s 25 “most social airports” are located in the U.S. This could be useful for marketers considering check-in promotions or other Facebook campaigns, whether for travel companies or simply at airports. The thrill of travel combined with long wait times make airports ripe for Facebook activity.
Facebook also found an increase in check-ins during the holiday travel rush. Last year, check-ins were 20 times above average on Dec. 18, with highs also occurring on Dec. 23 and Dec. 24. Airport check-ins slowed after Christmas and increased again on Dec. 29 through Dec. 31 as people returned home or traveled for New Year’s Eve.
Below is Facebook’s list of Top 25 airports people checked into between August and November. We linked to the corresponding Facebook place pages that had the most check-ins. It is interesting to note that not all airports have claimed their automatically-generated place pages. These pages sometimes have more activity than the official fan pages operated by the airport.
For example, Hartsfield-Jackson Atlanta International Airport actively manages a page here, making posts and answering questions, but the Facebook-generated place page linked to below has nearly twice as many Likes and about 40 times as many check-ins. Embracing its new title as “most social airport,” LAX has already shared the news with fans of the place page it has claimed and customized with FBML and iFrame tabs.
1. Los Angeles International Airport
2. Hartsfield-Jackson Atlanta International Airport
3. Chicago O’Hare International Airport
4. San Francisco International Airport
5. Dallas/Fort Worth International Airport
6. Denver International Airport
7. Sydney (Kingsford Smith) Airport
8. Phoenix Sky Harbor International Airport
9. McCarran International Airport
10. Suvarnabhumi International Airport
11. Philadelphia International Airport
12. Miami International Airport
13. Boston Logan International Airport
14. Charlotte Douglas International Airport
15. John F. Kennedy International Airport
16. Amsterdam Airport Schiphol
17. San Diego International Airport
18. Newark Liberty International Airport
19. Washington Dulles International Airport
20. Heathrow Airport
21. Toronto Pearson International Airport
22. Baltimore Washington International Airport
23. Portland International Airport
24. Fort Lauderdale – Hollywood International Airport
25. Salt Lake City International Airport