Zagg Reaches For Facebook Likes From Your Friends
Mobile device accessory manufacturer Zagg is mobilizing its Facebook fans, and their friends, with the goal of seeing its total number of likes go upwardly mobile.
Mobile device accessory manufacturer Zagg is mobilizing its Facebook fans with the goal of seeing its total number of likes go upwardly mobile.
The method brings Amway to mind, as it works on the classic “tell your friends to tell their friends” model.
Fans of the brand receive points when friends they invite like the Zagg Facebook page, moving up levels of the pyramid when friends of those friends follow suit. Scoring is as follows:
- 5 points for a level 1 like, meaning a like directly from a user’s recommendation;
- 3 points for a level 2 like, a like from a recommendation by a level 1 friend; and
- 1 point for a level 3 like, a like from a recommendation by a level 2 friend.
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