Advertisers: Facebook Still Not As Important As The Rest Of The Internet
Despite some major companies throwing their support behind advertising on Facebook, several advertisers still feel that the social network pales in comparison to the rest of the Web. According to a new study from social marketing firm 33Across, more than 70 percent of advertisers polled said they preferred to spend more than 80 percent of their focus on the rest of the Web, instead of Facebook.
Despite some major companies throwing their support behind advertising on Facebook, several advertisers still feel that the social network pales in comparison to the rest of the Web. According to a new study from social marketing firm 33Across, more than 70 percent of advertisers polled said they preferred to spend more than 80 percent of their focus on the rest of the Web, instead of Facebook.
The survey (distributed to 2,200 brand marketers and advertising agencies) gave five options, in terms of advertising focus: 80 percent Facebook/20 percent rest of Web, 60 percent Facebook/40 percent rest of Web, 50/50, 60 percent rest of Web/40 percent Facebook and 80 percent rest of Web/20 percent Facebook.
The study was performed first in March (before Facebook’s IPO) and again in June.
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