Facebook advertising: Marketing vs. stalking?

As search and marketing evolve, new advances – particularly Facebook’s recent re-launch of its Atlas ad platform, which measures ad campaigns across screens and allows brands to target real people across mobile and the web – pose questions like how much is too much tracking, and how will consumers react to brands becoming more targeted in their marketing efforts? With careful targeting, tracking, and second screen integration, brands can easily nurture their relationships with customers.

However, at some point, will consumers equate marketing to stalking?

Advertising is often the first point of contact between brands and customers, and advertisers need to be careful about targeting too narrowly.