The marketing changes announced this week lend themselves to Facebook merging the rules for pages and advertising into one set of terms.
The updated terms really reflect the move to timeline, which will impel brands to purchase more ads.
One set of rules about pages has already gotten a lot of attention in the coverage of the move to timeline: you can’t use the cover image as an explicit advertisement.
Facebook notes that when you turn content from a page post into an advertisement, the result becomes subject to both the page terms and ad guidelines — although, since they’re a merged entity, the preceding part of this sentence is kind of redundant.
Another change: Facebook won’t allow generic terms for page names. We didn’t know there were any of them left, or unclaimed.
That said, here are the official terms for pages and promotions on Facebook, including links to related sets of rules on the site.