Facebook Ads Explain How to Disable Facial Recognition

Connecticut's attorney general prompted move

When Facebook rolled out its facial recognition feature last month, and automatically activated it as a default setting, many people were worried that the “tag suggestions” could be a privacy risk—including Connecticut Attorney General George Jepsen.

Jepsen contacted the company to express his concerns about the privacy implications of the tag suggestions, and the fact that users weren’t given adequate warning about the feature or told how to disable it easily. So Facebook began running ads showing users how to change their privacy settings to deactivate the tag suggestions.

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