Facebook Adds 2 Global Ad-Targeting Features

Facebook introduced two new features to aid advertisers seeking to target new countries.

Facebook introduced two new features to aid advertisers seeking to target new countries.

The social network said in a Facebook for Business post that its lookalike audiences tool now contains a new feature that enables brands to target users in new countries with similar characteristics to users in the countries they are already targeting, adding that this can be done by uploading lists of existing customers or high-potential leads.

Facebook also announced that advertisers with the objectives of websites conversions or mobile application installs can now use its extended location targeting capabilities by selection regions or trade zones, and the social network will deliver ads to those regions and optimize delivery to countries with the greatest returns.

Finally, the social network introduced resources for advertisers looking to expand their global targeting: international marketing webinars and a handbook with information on targeting the right users in new countries.

Advertisers: What are your thoughts on these new options from Facebook?

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