Facebook adds more quality controls for app notifications, gives developers better tracking tools
Facebook today announced new quality control measures for canvas app notifications, seeking to maintain the effectiveness of the channel for developers without upsetting users.
Starting Nov. 9, developers will no longer be able to send notifications to users who have not visited an app in the last 28 days. Facebook says engagement drops sharply after this period and increases the risk of an app being flagged as spam. Developers will have to use notifications to promote re-engagement sooner after users access the app rather than relying on it as a way to bring back inactive users.
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