Facebook Adds "Become a Fan" Call to Action for Videos Uploaded to Pages
Facebook has become an increasingly important platform for viral online video distribution, and now Facebook has added a small new feature to its video player that should increase the video viewers-to-page fans conversion rate: a “Become a Fan” overlay button.
The new “Become a Fan” button is a nice call to action that will encourage more people who come across Facebook Page videos to establish a longer term relationship with the Page. In order to see the button, you must mouse over the video player, and you must not already be a fan (or administrator) of the Page.
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