Facebook adds app ratings and negative feedback metrics to insights tool

Facebook introduced app ratings and negative feedback metrics to the app insights tool today as a way to help developers gain a better understanding of how users respond to their apps.

Detailed on developer blog post, these new metrics allow developers to go beyond monitoring growth trends and gain. Facebook has used this data to determine what appears in News Feed, but developers previously did not have the ability to see these insights or track their performance over time.

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