Facebook Adds Ads to Business Pages

In a move likely to at least incrementally increase ad revenues, Facebook has added Social Ads on the right side of business Pages. This means that advertisers can now reach their target demographic in more places across the site.

Previously, most of Facebook’s performance ad inventory was shown on the profile page and application pages. (For detailed background on how Facebook’s performance ad system works, see our recent interview with Tim Kendall, Facebook’s Director of Monetization.)

However,

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