Facebook Adds About Page Statistics
With little fanfare, last night Facebook added statistics to application about pages. This is extremely valuable for those looking to calculate the conversion ratio of those visiting the application page versus those actually installing. One missing link currently is the number of application installations from your application about page. Measuring these statistics is critical for those looking to optimize their application for maximum growth.
Combining simple statistics such as number of page views, installations and removals with social statistics such as number of wall posts, new reviews and new fans can be used to determine what the best thing to focus on is in order to maximize growth.
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