Facebook Adds a ‘Shop’ Section and Mobile-Friendly Redesign to Pages

Facebook on Tuesday introduced new features aimed at connecting small businesses with fans and customers, as well as driving more direct sales.

Facebook on Tuesday introduced new features aimed at connecting small businesses with fans and customers, as well as driving more direct sales.

Facebook introduced new sections to pages, Shop and Services, to give fans more information about what a small business offers. Facebook also gave pages a redesign so they’re more mobile-friendly, and more options for call-to-action buttons.

Facebook Chief Operating Officer Sheryl Sandberg also announced that there are more than 45 million small businesses using Facebook pages. Pages are growing at a rate of roughly 1 million per month.

With the new sections of Shop and Services, small business pages can display what they have for sale, or what services the businesses offer. Facebook plans to build out similar sections in the future, so other types of business pages on Facebook can have new ways to connect with customers.

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Facebook blogged about the mobile-friendly redesign of pages:

As more people connect with Pages from phones and tablets, we want to make it easier to navigate through Pages on mobile. We’re updating the Pages layout so information is easy to find without lots of scrolling and clicking. One way we’re doing this is by giving each Page section a corresponding tab, just like how videos and photos have their own tabs. When this new layout launches in the coming weeks, Page visitors will be able to click on the tab associated with a section to see more details. The Home tab, which is the landing tab on Pages, will also contain highlights of each section, so relevant information is front and center when someone first gets to a Page.

New call-to-action buttons available for pages:

  • Call Now
  • Send Message
  • Contact Us

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The features come shortly after Facebook deepened the messaging structure for pages.

Facebook, in its quest to keep people within the site, is adding features more commonly found on a company’s website. This isn’t the first time Facebook has made these moves. Last year, Facebook partnered with SinglePlatform to move menus and item prices to restaurant Facebook pages.