Facebook Ad Timing: Mind The Clock, Boost ROI 116%

Timing is everything when it comes to marketing on Facebook, and TBG Digital believes deploying ads at the proper time could boost the return on investment by 116 percent.

Timing is everything when it comes to marketing on Facebook, and TBG Digital says deploying ads at the proper time could boost the return on investment by 116 percent.

The Facebook-focused digital ad agency released its analysis of more than two billion impressions Wednesday, and it found that focusing on time of day can improve the effectiveness of Facebook ads.

According to TBG, male consumers are 42 percent more likely to complete an online transaction via Facebook during evening hours than women are, while users 50 and older do most of their buying during the morning hours.

TBG arrived at the results by examining cost per acquisition and sales volume, using its ONE Media Manager platform.

The

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