Facebook To Grab $7 Of Every $10 Spent On Social Ads
Ad spending on social networks continues to increase, as does Facebook's share of that pie, meaning that $7 out of every $10 invested in social network advertising will go to Facebook by the end of 2012.
Ad spending on social networks continues to increase, as does Facebook’s share of that pie, meaning that $7 out of every $10 invested in social network advertising will go to Facebook by the end of 2012.
So eMarketer sees ad spending on social networks topping $8 billion in 2012 and nearing $10 billion in 2013 globally, pegging those figures at $3.9 billion and $4.81 billion, respectively, in the U.S.
Facebook is the big winner in eMarketer’s eyes, as the research firm projected that it will total $5.78
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