Facebook ad reporting change aims to help advertisers optimize campaigns for actions beyond Likes
Advertisers will soon be able to measure a wider range of actions that consumers take after seeing an ad on Facebook, including comments, shares, app use and Credits spent, according to a spokesperson from the social network.
Previously, it had been difficult for marketers to understand what sort of effect their ads had beyond building a fan base since Facebook did not provide information about what users did after they clicked on an ad. This change seems to be part of a continued push to de-emphasize Likes as a campaign goal, and instead encourage marketers to focus on engagement within the platform.
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