Facebook Advertising Budgets Doubled In 4th Quarter
Facebook advertising budgets grew 109 percent between the third and fourth quarter of 2011, compared to just 27 percent growth in paid search ad spending in that time.
Facebook advertising budgets grew 109 percent between the third and fourth quarter of 2011, compared to just 27 percent growth in paid search ad spending in that time.
The rise appears to be due to increased demand for ads driving up the bid prices on Facebook ads, as the volume of ad impressions on the social network grew at the same rate as the search sites.
These findings come from an analysis of 100 billion page views of ads served on Facebook by Kenshoo Social, which compared them with 400 billion global paid search ad impressions on search engines like Google, Bing, Yahoo, AOL, Baidu, and Yandex.
Kenshoo qualifies that the end-of-year shopping holidays do explain some of the growth spending on Facebook promotions surged three times as much as search ads did during the season.
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