Facebook ad budgets increasing faster than search budgets, Kenshoo study finds
Marketers are increasing their Facebook advertising budgets at a faster rate than they are for search ads, digital marketing software company Kenshoo has found.
For the first half of 2012, Kenshoo clients’ Facebook ad budgets are up 36 percent, whereas paid search budgets are up 12 percent. At a time when many are questioning the effectiveness of Facebook ads, Kenshoo and other social ad software and services companies are finding that clients are regularly spending more.
Kenshoo
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