Facebook ad managers looking to dive deeper into analytics can now dive down to the keyword level with Word Stats from Social Ads Tool.
Word Stats is available free-of-charge for users with active Facebook Ads accounts, and it allows ad managers to track the following metrics — at the account, campaign, or ad level — for the previous seven days:
- Unique clicks;
- Unique impressions;
- Clickthrough rate;
- Unique clickthrough rate, and
Social Ads Tool said Word Stats is aimed at enabling ad managers to analyze their keywords and focus on the ones with the highest click-through rates. That ultimately helps advertisers bid smarter and pay the lowest price per click.