Facebook Ad Analytics Down To The Keyword Level

Facebook ad managers looking to dive deeper into analytics can now dive down to the keyword level with Word Stats from Social Ads Tool.

Facebook ad managers looking to dive deeper into analytics can now dive down to the keyword level with Word Stats from Social Ads Tool.

Word Stats is available free-of-charge for users with active Facebook Ads accounts, and it allows ad managers to track the following metrics — at the account, campaign, or ad level — for the previous seven days:

  • Keyword;
  • Clicks;
  • Impressions;
  • Unique clicks;
  • Unique impressions;
  • Clickthrough rate;
  • Unique clickthrough rate, and
  • Frequency.

Social Ads Tool said Word Stats is aimed at enabling ad managers to analyze their keywords and focus on the ones with the highest click-through rates. That ultimately helps advertisers bid smarter and pay the lowest price per click.