Facebook has announced a second mobile talent acquisition in two days as the company bought Strobe, the maker of a platform supporting mobile web apps that can work on multiple devices and operating systems like iOS and Android.
His company Strobe, which raised $2.5 million from O’Reilly AlphaTech Ventures and Hummer Winblad, lets developers test code for mobile web apps and manage their deployment across multiple platforms from a single interface. It also comes with analytics to track usage.
The deal to buy Strobe plays into a big push this year to get developers building HTML5-based mobile web applications instead of native ones for the iOS or Android platforms, which Facebook doesn’t have as much power to influence.
After several months of anticipation, Facebook launched an HTML5-centric platform last month that enables mobile developers to spread their applications virally — which is something the native iOS and Android app stores aren’t really designed to do because they’re directory-based and curated (especially in Apple’s case.)