Snaptu Becomes Facebook’s Third Mobile Acquisition This Year
Three makes a trend. With Facebook’s announced acquisition of Snaptu today, the Israeli startup becomes the third mobile-related purchase for the company this year after advertising startup Rel8tion and group messaging app Beluga.
Snaptu, which helps developers create smartphone-like experiences on basic feature phones, partnered with Facebook earlier this year to bring the app to 2,500 different kinds of mobile devices. Making Facebook accessible to the most basic of devices in markets outside the developed world is essential if the company wants to grow beyond its existing 600 million users.
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