The box art for Capcom’s upcoming game offering, Resident Evil Revelations, features one of the main characters, Jill Valentine, fearfully looking through a porthole. Now, by using new Facebook application Face on Board, the game’s Facebook fans can swap places with Valentine.
Face on Board allows users to create personalized versions of the cover art for Resident Evil Revelations, which they can then publish to their Facebook walls, tweet, or use as their profile pictures.
Users are also eligible to win a copy of Resident Evil Revelations with their personalized artwork.
The idea for the app was to create a standout launch activation that is simple for the user and audience-relevant. We wanted to use the key artwork of the game and transfer branding and creative into an interactive experience, as well as allowing fans to use it with a physical product. The Face on Board app allows us to continue making Resident Evil an approachable and engaging brand online.
And Capcom Head of Digital Marketing Angelique Schierz-Crusius added:
We think fans will love our app because it relates to the horror of Resident Evil and gives a sense of entrapment, but also allows for a fun and interactive experience.
Readers: Do you think the Face on Board app is a smart way to promote Resident Evil Revelations?