How Does The Fabio vs Isaiah Mustafa Duel Stack Up Against Last Year’s Old Spice Campaign?

Have you been following the Fabio vs Isaiah Mustafa Old Spice Duel? The duo faced off all day yesterday, ‘Mano A Mano In El Baño’, in a popularity contest on YouTube. Both New Old Spice Guy Fabio and old Old Old Spice Guy Isaiah Mustafa engaged in a response campaign, replying to Tweets with video and vying for viewers’ votes. But how does this campaign stack up to last year’s Old Spice Response campaign? You be the judge.

Have you been following the Fabio vs Isaiah Mustafa Old Spice Duel?  The duo faced off all day yesterday, ‘Mano A Mano In El Baño’, in a popularity contest on YouTube.  Both New Old Spice Guy Fabio and old Old Old Spice Guy Isaiah Mustafa engaged in a response campaign, replying to Tweets with video and vying for viewers’ votes.  But how does this campaign stack up to last year’s Old Spice Response campaign?  You be the judge.

Before we get into a comparison of the Old Spice Duel to last year’s amazing Old Spice campaign, lets take a look at what went down yesterday.  The battle began at 9am PST/12pm EST sharp on the Old Spice YouTube channel, with both the Old Old Spice Guy and New Old Spice Guy Fabio explaining the Rules of Engagement for the duel and asking viewers for their votes.  Viewers were invited to choose the winner, using annotations within the YouTube video.  According to the video, likes, shares, comments, tweets, posts and other Internet activities will also be used in determining the winner.

Throughout the day, both Fabio and Isaiah Mustafa responded to tweets from @funkmasterflex, @agencyspy, @petecashmore, @AnimalPlanet and more.  They even competed in a staring contest.

At the end of the day, rapper Illmaculate in a Fabio wig seems to have won the duel for Fabio…at least for now.

The campaign is pretty funny, if you ask me, but how does it stack up to last year’s Old Spice Response campaign?  Sadly, not all that well.  Last July the Old Spice Guy achieved social media domination, uploading nearly 200 video responses over the course of 48 hours.  Within the first day of the campaign, Old Spice racked up a whopping 5.9 million views (more than Obama’s victory speech!) and by the end of the third day the response campaign had over 20 million views.  Last year ‘Old Spice’ was trending for days, while this year the best they could do was launch a video about the trending hastag #status.

Yesterday’s campaign consisted of only 40 videos, and that was split between two different Old Spice Guys.  I can’t help but feel like they skimped on the effort just a little.  Last year they also incorporated celebs on Twitter, sending Tweets out to the likes of Ashton Kutcher and Alyssa Milano, and even proposing to one fan’s girlfriend.

The good news is, we’ve hopefully got at least one more day to let Old Spice prove themselves (if this campaign is set to last for two days, like last year’s campaign).  But only time will tell.  We’re anxiously waiting by our computers to see what Old Spice has got up their sleeve.  But if we are waiting for something that blows last year’s campaign out of the water, we might be sorely disappointed.  But seriously, how can Old Spice compete with the most successful social media campaign of all time?

What’s your take on the latest Old Spice campaign?  How did Old Spice do and who do you think is winning the duel—Fabio or Isaiah Mustafa?  Share your thoughts with us in the comments below.

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.