Fab Quadrupled Cyber Monday, Black Friday Sales
Social shopping site Fab sold more than $6.5 million worth of bearded hats, colorful knives, and 200,000 more unique products between Black Friday, November 23 and Thursday November 29, 2012. The company reports that sales have quadrupled since 2011, when holiday sales totaled $1.7 million.
Social shopping site Fab sold more than $6.5 million worth of bearded hats, colorful knives, and 200,000 more unique products between Black Friday, November 23 and Thursday November 29, 2012.
The company reports that sales have quadrupled since 2011, when holiday sales totaled $1.7 million.
More than one third of the traffic this year came from Fab’s mobile apps on smartphones and tablets. This year iPad sales almost matched the number of iPhone sales, compared to a 40/60 split between the two devices in 2011.
The conversion rates were also higher – the company reports that 10 percent of every login to Fab resulted in a purchase.
Sales
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