F + LDS = Bad News for Salt Lake City

(AP via CNN.com)

When I wrote my original post, a case study of sorts, “Mitt Romney, De-facto Spokesman for Mormonism; Or, How the LDS Manages PR Like a Corporation,” I listed the positives elements of how the Church of Jesus Christ of Latter-day Saints (LDS) communicates, as well as the things that threaten its perception from outsiders.

South Park and Big Love episodes are gnats compared to the ongoing polygamy scandal in Texas.

To their chagrin, the polygamous sect calls itself “FLDS,” (fundamentalist) merely one letter away from the LDS.

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