Ezra Klein’s forthcoming news site will be called simply Vox and will be an antidote to the “vegetables” approach to news, he announced in a video post-style manifesto last night.
In it, Klein explained his lofty vision for the forthcoming Vox Media site (previously known by its code name, Project X) with a whiff of contempt for traditional media.
“There’s a problem in journalism,” the former Washington Post star policy blogger said. “We call some of the topics we cover the 'vegetables' or the 'spinach' as if they’re gross and people should be reading them but they’re not going to want to.
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