Eyeblaster's MediaMind Makes an Impression
NEW YORK Eyeblaster this week is introducing a new ad server platform called MediaMind that the company claims can help boost efficiency across digital campaign management.
At least one shop that has been beta-testing MediaMind for the last three months, Doner in Southfield, Mich., reported an increase in efficiency. “In our Eyeblaster beta, we saw a 30 percent efficiency improvement in digital media campaign management,” said Greg Clausen, evp and chief media officer at Doner. “We believe it will give clients a competitive advantage.”
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