Social Pro Daily

SXSW 2013 Sponsors’ Facebook Efforts Lacking

Despite the fact that social media has been a major component of recent editions of the annual South By Southwest gathering in Austin, Texas, social software company Expion found that sponsors of SXSW 2013 did next to nothing to maximize their marketing opportunities on Facebook.

Despite the fact that social media has been a major component of recent editions of the annual South By Southwest gathering in Austin, Texas, social software company Expion found that sponsors of SXSW 2013 did next to nothing to maximize their marketing opportunities on Facebook.

According to Expion, General Motors’ Chevrolet was the only brand that focused all of its Facebook efforts on SXSW during the period of March 8 to 12, with 11 of the top 100 posts in terms of fan actions (total likes, comments, and shares).

Expion