Facebook's Expanded Premium Ad Unit Combines Page Post Content with Convincing Social Context

Last night Facebook made two announcements just before the start of New York Ad Week, the launch of new earned media Insights which we discussed in-depth this morning, and a new “expanded Premium ad unit” that can appear larger than typical ads on the home page.

Expanded Premium ads turn an update published by a Page to the news feed into an ad, and append social context about friends who Like that Page to the top of the unit.

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