Exclusive Web News Videos Get Twice The Views As Broadcast Content
Have you ever wondered how video content created exclusively for the web stacks up against broadcast TV content online? In an interview with Beet.TV, Stokes Young, Executive Producer of MSNBC.com, provides some interesting insight.
Have you ever wondered how video content created exclusively for the web stacks up against broadcast TV content online? In an interview with Beet.TV, Stokes Young, Executive Producer of MSNBC.com, provides some interesting insight.
Young tells Beet.TV that, “Off-air clips from NBC News air and MSNBC TV cable continue to account for the lion’s share of the videos available on msnbc.com, and for the majority of the video plays. But teams from across NBC News produce video specifically for their digital audience, and the average clip produced for the web gets around twice as many streams as the average off-air clip.”
Young explains that currently about ten percent of the 6,000 or so streams that the company produces a month are created solely for the web and “data is showing us that it’s around twice as effective, on average, in terms of stream numbers.”
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