ExactTarget Aims At Facebook Page Management Tools

ExactTarget joined the parade of Facebook page creation vendors with the release of SocialPages.

ExactTarget joined the parade of Facebook page creation vendors with the release of SocialPages, an application for its ExactTarget Interactive Marketing Hub.

SocialPages features include things we’ve seen in numerous other Facebook page creation tools, such as:

  • A drag-and-drop editor allowing for easy placement of design elements into branded Facebook pages;
  • Inclusion of forms, YouTube videos, Flickr galleries, and the Facebook like button to the list of drag-and-drop options;
  • The option of creating branded content both for public consumption and for only users who have liked the page;
  • Real-time analytics, including impressions, fan total, clicks, likes, demographics, and top-performing content; and
  • The ability to associate Facebook pages with email, mobile, or other social media outlets, as well as integration of Facebook engagement with analytics and tracking.
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