EW Goes to Bed Earlier

With entertainment news  available on TV and the Web 24/7, Entertainment Weekly is under pressure to get its highly perishable programming content to subscribers in time to plan their weekend viewing, or it risks irrelevancy.

To preserve that relevance, the Time Inc. weekly is tweaking its delivery schedule to get copies to its 1.7 million subs earlier. Starting with the April 9 issue, 97 percent of subscribers will get delivery by Friday, up from 89 percent now.

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