Evolve24 Wins Yahoo Metrics Account, Consumer Down To Seven, B2B Down To Four

Exclusive: PRNewser caught up with Yahoo SVP of global communications Eric Brown today. The company is in the midst of several PR reviews. For the metrics and measurement account, Brown told us Evolve24 has won the account, based on their ability to mix automation and human analysis on a global scale. Brown said the company is already doing his 2009 benchmark report. Another important factor was years of experience with brands that have comparable media coverage to Yahoo, in the nature of volume and complexity, such as Mastercard, GE and Electronic Arts.

For the consumer business, incumbent Golin Harris was asked to participate but declined.

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