Remember back in 2009 when the Evian Roller Babies exploded onto the advertising scene, roller-dancing to Rapper’s Delight? Well now the Roller Babies are back, sort of, in a new campaign that lets us observe “the effect of Evian on your body”. And Evian is inviting you to join in, helping them make the longest music video ever.
Rather than showing actual babies dancing, the new Evian campaign shows Evian’s effect by bringing out all of our own inner children. They’ve released a fun new stop motion video called Evian Baby Inside that features people dancing with babies on their t-shirts that make it look like their head is on the body of their own inner babies, living young just like Evian’s ‘Live Young’ slogan.
And as cool as this video is, it’s not the only thing that Evian has announced with their new campaign. They are inviting you to be a part of a much longer version of the above video, by taking a picture of yourself with a baby body on their ‘Let’s Baby Dance’ website. The full video, which gets longer with every new picture, can be viewed on the Evian Babies YouTube page. The video was 16 minutes and 30 seconds long at the time this post was written, but it getting longer by the second. Will you participate in Evian’s longest music video ever?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.