Everyone Loves Wimbledon, Especially NBC

We were on a Peter Pan bus Sunday afternoon, so we missed most of the epic, seven-hour Wimbledon final between Roger Federer and Rafael Nadal. The rest of the country, however, was watching in huge numbers.

According to the Hollywood Reporter, the match averaged 4.6 overnight household rating and a 12 share between 9 a.m. and 4:45 p.m. It was the highest-rated final since 2000, when Pete Sampras defeated Patrick Rafter and up 44 percent from last year’s Federer-Nadal final.

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