Everyone Dislikes Ads... But Social Media And Mobile Users Hate Them The Most
Social Media and mobile users hate ads the most, according to a new survey by Yahoo and The Nielsen Company. Mobile users were most likely to dislike ads with 63% of mobile device users disliking ads as compared to the 15% that disliked them, whereas 44% of social media users disliked ads as compared to 19% that liked them. In addition to this, Mobile ads are 50% more likely to cause negative feelings than website ads.
Social Media and mobile users hate ads the most, according to a new survey by Yahoo and The Nielsen Company. Mobile users were most likely to dislike ads with 63% of mobile device users disliking ads as compared to the 15% that liked them, whereas 44% of social media users disliked ads as compared to 19% that liked them. In addition to this, Mobile ads are 50% more likely to cause negative feelings than website ads.
The survey also found that users cared a lot about the informative value of an ad, its relevance and simplicity.
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