Online editorial health content from Everyday Health will now be available for use on the Facebook pages of advertisers following the launch of its Socially Enabled Brand Sponsorship platform, which uses technology from Buddy Media and Vitrue. The SEBS initiative offers advertisers syndicated content for their Facebook walls and news feeds, including articles, polls, games, and videos; custom content tabs that lead to brand sponsorships; Facepile plug-in integration; and advertising solutions aimed at driving more likes. Everyday Health president and co-founder Mike Keriakos said:
Brands come to life on Facebook when they introduce engaging content and personalities. It is important for marketers to create an ongoing dialogue with their consumers, and Socially Enabled Brand Sponsorships is a simple way to accomplish that goal. As with our many innovative solutions, this social media platform builds upon our history of providing effective and integrated programs that fully support marketers’ efforts.
Buddy Media founder and CEO Mike Lazerow added:
We’re excited to work with a leader like Everyday Health. People are increasingly looking for this kind of content via social networks. For example, a recent survey by the National Research Corp. of nearly 23,000 people in the United States found that 41 percent use social media as a source of health care information, and, of those, 94 percent said Facebook was their site of choice.
And Vitrue CEO Reggie Bradford said:
This new Socially Enabled Brand Sponsorship platform is perfectly suited to fill a significant void in the social ecosystem by leveraging its valuable and trusted health and wellness content for marketers.