If you live in one of the country’s bigger cities and go out at least twice per year, there’s a good chance that you’ve been to a Gen Art event at one time or another. We happened into one years ago here in Chicago, which we enjoyed plenty (see: free drinks and cigarettes, enjoyed during our younger glory days when we consumed lots of both). But now the good times have come to a close for the “film, fashion, art and music” event organizers, who announced this week on their site that, after 16 years, they’ve been forced to close their doors, saying they’ve just been hit too hard and too often during the recession to continue on. Here’s a portion of the letter from founders Ian and Stefan Gerard:
During this challenging time we did everything in our power to adjust our business to these new business realities by cutting costs and seeking out alternative funding solutions. However when a major, new, corporate partnership unexpectedly collapsed a few weeks ago, we found ourselves without sufficient resources or time to overcome this sudden and substantial loss of revenue. Their decision had the unintended effect of pushing Gen Art over the edge. We have now halted all operations, have let go all of our amazing staff, and shuttered the business that we hope was in some small way was as close to your heart — as it was ours.