Even Adweek Isn't an Expert in Adweek, According to the Soon-to-Be Dead Klout

Get your precious score before the site shuts down on May 25

We all want to be experts at something. It feels good to know that, yes, you do know what you’re talking about; that you can drop in an “actually” and actually be correct.

And in a social media age, when we flock to sites to share our knowledge, we want to be graded. We want that dopamine rush of people liking and faving and retweeting and sharing our expertise. Nothing feels good as a tweet that goes viral.

This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in