European Union Pushes for Changes to Google’s Privacy Policy

European Data Protection authorities have advised Google that its privacy policy that came into force on March 1 falls short of meeting the EU's strict privacy protections. The EU is advising Google to give users clearer information on how it compiles and uses personal data and to offer users more control over the process.

Google, privacy, user profiles, Google privacy policy,

Google, privacy, user profiles, Google privacy policy,European Data Protection authorities have advised Google that its privacy policy that came into force on March 1 falls short of meeting the EU’s strict privacy protections. The EU is advising Google to give users clearer information on how it compiles and uses personal data and to offer users more control over the process.

The new privacy policy advised users that Google would combine data collected from multiple services. The European investigation, led by the French Data Protection Authority, found that Google’s “combination of data is extremely broad in terms of scope and age of the data.” The investigation concluded that Google did not have the unambiguous consent of its users and should therefore make changes to its practices.

The body suggested that Google obtain consent from users while they are using particular services, such as personalized search, before collecting or combining their data.

The commission also recommended that Google separate data collection for advertising from that that designed to bolster security or improve products. Specifically, lawmakers suggest that users who come across +1 or DoubleClick buttons on other websites, whom they call “passive users,” be better informed and protected. Those buttons track users.

The EU demands that Google provide a document detailing how and when it will update its privacy policy and practices.”

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