European Magazines Are Struggling in the U.S. Market

The boom goes bust

Once upon a time, the hottest kind of publisher to be in the U.S. was a European one. Companies like Bonnier, Dennis, Emap, Bauer and Hachette Filipacchi established footholds in the States with buzzy titles, made big acquisitions and touted cross-Atlantic success of the Euro business model (heavy on newsstand sales, light on subscriptions). But recent years have seen once-hot titles shuttered, assets sold and expectations lowered.

Certainly, the economy has made it tough for everyone.

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