Europe Monitoring South Korea's Mobile TV Market

When it comes to mobile TV, everyone has an eye on South Korea.

The Hollywood Reporter notes that “when it comes to the mobile phone industry, the common wisdom is that Asia is five years ahead of Europe, which is five years ahead of the U.S.”

So it is with mobile TV, where over 4 million mobile-TV-capable phones have already been sold in Seoul, an amazing figure considering that the city has a total population of 10 million.

As the European market for mobile TV gains steam, the industry is scrambling to gauge the public’s appetite for various forms of content, similar to what’s happening here in the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in