Essential Tips for Turning Employees Into Social Media Ambassadors

Hootsuite's HR guru says it's time to rewrite corporate policies

While you might not need an expert to tell you your staff is spending time on Facebook and Twitter, Ambrosia Humphrey, vp of talent at Hootsuite, says too many companies think of social media as a problem instead of recognizing it's a great tool for attracting talent and building brand awareness.

A September 2014 study by the Pew Research Center showed that over 70 percent of adults who use the Internet are on Facebook, and 52 percent use at least two social media sites.

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