Esquire's New iPhone App: A 'Reimagined' Version Of The Mag

After testing augmented reality in its December issue, Esquire is taking on e-reading technology.

Starting with its January issue, the men’s magazine will publish a full issue available for the iPhone and iPod Touch. The $2.99 app will give digital readers a “reimagined” version of the print magazine, so that it can be enjoyed in a small, digital format on an iPhone screen. Esquire described the functionality of the app, which was developed in partnership with ScrollMotion:

“Quotes, photos, articles or parts of articles can be copied and saved, e-mailed or posted to a user’s Facebook page instantly.