Esquire Would Like Its Readers To Subscribe To Maxim

As weird as Esquire‘s steak offer was, this one is just bizarre. What’s next? Cosmo encouraging its readers to subscribe to Glamour? The New York Post inserting pre-paid copies of the Daily News? The Yankees giving the Mets Alex Rodriguez for a bag of balls?

Actually, that last one we could see happening.

EARLIER:

  • Esquire Would Like To Sell You A Hearst Steak
  • AW+

    WORK SMARTER - LEARN, GROW AND BE INSPIRED.

    Subscribe today!

    To Read the Full Story Become an Adweek+ Subscriber

    View Subscription Options

    Already a member? Sign in