Esquire Wants To Increase Web Presence

If you build it, they will come. That mantra worked for Kevin Costner in Field of Dreams (because playing catch with the ghost of your dead dad isn’t weird at all) and it appears Eric Gillin, Director of Hearst Digital Media’s Men’s Network, is hoping that it works for Esquire.com as well. In an interview with Joe Pompeo at The Cutline, Gillin was frank about his goals for the site: