Hearst Magazines has named Lauren Johnson integrated advertising director for Esquire.
Johnson was most recently The New Yorker’s advertising director. She previously spent more than a decade with Hearst, most recently serving as group advertising director for Hearst Integrated and Digital Media.
“Lauren’s success across brand platforms is impressive,” said Jack Essig, senior vp, publishing director and CRO of Hearst Men’s Group, in a statement. “Her extensive expertise in both the print and digital sales environments mirrors Esquire’s multi-media approach to reaching readers and advertisers, whether that’s in the magazine, online or a combination of both.”
Johnson will report to Essig. She starts December 15.