Esquire Gets Creative With Perforated Cover Play
Esquire editor David Granger, who caused a flap with the February issue that hid an ad on its cover, is getting ready for his next act.
Granger’s May issue will have three perforated covers that can be separated into three horizontal strips which, when flipped over, will create different images. George Clooney and President Barack Obama are two of the three planned cover subjects for the issue, themed How to Be a Man.
Printing company Sandy Alexander is handling the job, which Esquire believes to be the first time a magazine has used perforated covers.
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